We believe that every business has a responsibility towards the social framework it operates within. This helps us stand out as a Business with Purpose. We want business ideas that have greater social or environmental impact, that address critical issues facing the country, and have the power to bring about positive change.

In line with our purpose, RB Global Challenge looks for pathbreaking and self-sustaining ideas with significant social impact from the brightest students.

RB Global Challenge 2018

This year, RB Global Challenge is bigger than ever before. The competition will intensify with top schools across the world battling it out.

Business Simulation Game
Step into the shoes of an RB General Manager and take the strategic decisions that will help grow your business.

Ideation Stage
Made it through the first round? Now, come up with a BIG IDEA that addresses an ongoing issue in the areas of Health and Hygiene in your country. Base your idea on: 1. Product innovation 2. Product Extension 3. Service Innovation of RB Brand. And hey! Your idea must also be financially viable

Business Plan Development
Congratulations! Welcome to the National Finale. You have to design an end to end business plan for your idea and present it to the RB Leadership and external jury.

Global Finale
Gear up to face the best minds across 17 countries and prove that your idea has what it takes to win. You will get a chance to present your idea to the RB Global Leadership.

If you believe positive social change starts with a good idea, then this is the competition for you. Roll up your sleeves, put on your thinking caps and get ready to make a difference.

The prize for the National winners for Nigeria are

  1. 1,000,000 cash prize.
  2. All-expense paid trip to the UK to represent Nigeria at the Global finale.
  3. Work as Management Trainees in RB Nigeria in 2019.

For 1st runner up, a cash prize of 250,000.

RB Mavericks Challenge is an opportunity to present your social impact ideas on an international platform, bring them to life, and contribute towards a real difference within your country

With 18 countries participating this year, the challenge ensures invaluable global exposure and a chance to compete against ideas from the brightest minds

As you present your plans at London, your ideas get a chance to be nurtured and mentored by our global leadership

Awards to be given out to the finalists who participate in case study.

Global winners also get the platform of Young World 2019 to present their ideas to a wider scale of audience. For more information, visit:


Registration Period: 4th- 25th August, 2018

Business Simulation Game: 27th August- 2nd September, 2018

Regional Round: 5th October, 2018

National Round: 12th October, 2018

London Finale: 29th- 30th November, 2018

Register Now




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